Baz Rothwell

Restaurant Marketing Research Using Mystery Diners

Copyright (c) 2011 Baz Rothwell When it comes to finding out how your venue stacks up against the opposition nearby a mystery diner is your best bet. By using a mystery shopper, you will get an unbiased view from a customer perspective. If a custom... Read >

5 Ways To Construct Your Restaurant Marketing Strategy

Copyright (c) 2011 Baz Rothwell How to market your restaurant. In order to fill the tables in your restaurant it is essential to have a restaurant marketing strategy. As a restaurant or other small business owner, it is odds-on that you don't know ... Read >

Just What Is Restaurant Marketing?

Copyright (c) 2011 Baz Rothwell Restaurant marketing is a term that is often interpreted by the restaurateur as advertising and therefore associated with spending their hard earned profits on all kinds of wonderful adverts that are, in most cases, comp... Read >

Have A Restaurant Marketing Strategy That Targets Your Ideal Customer

Copyright (c) 2011 Baz Rothwell It's all too easy to throw away money and resources by doing blanket advertising. A prime example here is the Yellow Pages, you pay mega money for mini exposure. These type of telephone directories are dying off, y... Read >

Would You Just Walk On By Your Restaurant?

Copyright (c) 2011 Baz Rothwell When you look at most restaurants, what do you see? Marketing for restaurants goes beyond simple advertising. Think about this - are your competitors making more of opportunities out there than you. When you have ... Read >

Restaurant Marketing Is Complex But Is It Also Simple?

Copyright (c) 2011 Baz Rothwell You may well have no idea where to begin your restaurant marketing. Often not knowing where to begin can be the very reason why you don't even get started! So in order to get things into perspective you need to hav... Read >

Is Your Restaurant Business Strong Enough To Survive Groupon Couponing?

Copyright (c) 2011 Baz Rothwell The rapid rise of Groupon has been made possible by two things, the acceptance of the programme by restaurants and public demand. Obviously both are essential for this type of programme to be successful. Restaurant coupo... Read >

Why Social Media Is A Key Part In Your Restaurant Marketing Strategy

Copyright (c) 2011 Baz Rothwell Social Media has become a must in the marketing of Leisure outlets. In fact, Social Media is becoming such a major part of our lives, that if your business is not connected, then you are risking your survival. I don'... Read >